From over 24 million eCommerce sites across the entire globe, 41% of online eCommerce stores use WooCommerce as their preferred eCommerce platform choice. You might find yourself in a sea of entrepreneurs and business owners, but with the right strategy, you can rise above the competition with lesser effort than someone who goes all in without a plan. 

If you want to start an online wholesale business, you have come to the right place. We will talk about the top 5 reasons why you should build a woocommerce b2b wholesale store and how you can accomplish that using Wholesale for WooCommerce. 

Let’s talk about why you should choose WooCommerce as your eCommerce platform.

What is WooCommerce?

WooCommerce is a website plugin made available by WordPress, the world leader in CMS. This plugin can transform any WordPress website into a complete eCommerce system. You can perform various functions, such as: adding products, structuring them into categories, listing them on the website, taking orders, and receiving payments online. 

While WooCommerce is best known for building customer-facing B2C sites, it is also widely used in building B2B online stores. The advantages of using this plugin are similar for both types of websites. The B2B wholesale store needs extra help, which WooCommerce can provide. Let’s take a closer look at what we have.

Reason 1: WooCommerce is the most popular eCommerce platform EVER

WooCommerce supports nearly 2 million e-commerce sites, and its market share continuously grows. Its great popularity makes it a powerful opponent for any online store, including those in the B2B sector. In general, we will never recommend choosing a product solely for its popularity, but in this case, there are several reasons why we suggest you do so.

 Huge ecosystem: WooCommerce has become a leader in the market, and a powerful ecosystem has developed around it over time. You can choose from a wide range of WooCommerce specific products and services, such as themes or plugins, hosting services, maintenance, and even performance optimization.

Robust and Tested: No matter how effectively a software programme has been tested during development, you can rest assured that when it is released, people will start to find bugs and flaws in it. By using WooCommerce for the construction of your e-store, you can count on the fact that thousands of people have already tested its functions. This means that they have already had the opportunity to report most of the problems they encountered in use, resulting in a solid WordPress plugin for building your online store. Fewer users use small or niche eCommerce platforms, and you may very often be the first to notice that a particular bug exists. And, of course, you don’t want this to happen!

Expert support: If you choose a smaller provider for your e-store, there is always the risk that it will cease to exist at any moment or that you will struggle to find someone who can offer you management support. You will avoid this risk with a B2B store built with WooCommerce. 

In short, by using the WooCommerce Wholesale Plugin for your B2B store, you will be able to take full advantage of its popularity.

Reason 2: WooCommerce comes with utilities and advanced functionalities

Don’t be put off because WooCommerce is a free WordPress plugin. It is one of the most sophisticated eCommerce platforms on the market and contains all the features you need for your Wholesale store.

These are some of the functions you can use within your B2B WooCommerce store using the wholesale plugin:

• You can add an unlimited number of products.
• Accept online payments with PayPal or a credit/debit card.
• Configure your shop’s tax settings, including tax exemption;
• add shipping fees, including different fees for different postcodes, areas, or countries;
• View your B2B store’s sales reports and other performance statistics;
• Your B2B customers can add request quotes for products and create a user account according to their preference.

As you can see, this plugin gives you the best features to manage your Wholesale online store.

Reason 3: WooCommerce’s functionalities are easy to customize and expand 

WooCommerce is a very equipped provider, and you can choose from hundreds of additional plugins to implement its functionality even more. Some are reserved for B2B WooCommerce sites, while others are generic and work well for wholesale e-stores.

Layout: You may want to replace the default product layout with an order form or product table in B2B format. These layouts make it easier for B2B customers to select multiple products and speed up their purchases. Fortunately, plugins are available for creating WooCommerce layouts such as order forms and product tables.

Hide your B2B store: The majority of B2B eCommerce sites are hidden from the general public. This feature is important to prevent users from seeing the prices reserved for a special online sale. Thanks to WooCommerce, it is possible to install a plugin on your eCommerce to create categories protected by passwords and invisible to other users. You can even hide the entire online store.

Increase Conversion Rate: There are many customization options available on WooCommerce to increase your eCommerce conversion rate. For example, there are extensions to increase sales through customized products.

These are the main reasons why it is good to use extensions from a B2B store, but they are certainly not the only ones. Extensions are available to implement any key features when selling online, such as SKU-based or customer-specific product listing plugins. WooCommerce has integrated customer accounts with their previous order history but extends them further through flexible payment options, such as deposits and more.

 Reason 4: WooCommerce is FREE

Did we mention that WordPress and WooCommerce are completely free? The only costs for your WooCommerce site are the domain name, hosting, and the provider’s fees for paying online if you decide to accept payments online. We advise you to rely on the opinion of an expert team who knows how to guide you in the best possible way and make your Wholesale WooCommerce shop truly profitable. 

Reason 5: Growing your business has never been easier with WooCommerce

When creating a website for your B2B business, it is important to consider your plans and short-term needs. It’s always a bad approach to build a website and then have to replace it when your business changes. A WooCommerce site is relevant for all types and sizes of wholesale stores, as there is an unlimited number of products you can put into it. Some WooCommerce sites even contain over a million products!

WooCommerce is so flexible that it allows you to update your e-commerce whenever you want. For example, if your business decides to rebrand, you can change your store themes without necessarily changing the sales side of your online store. If you need extra features, you can add Wholesale For WooCommerce which allows you to save a lot of time because you never have to start from scratch or move to another platform.