Reality must be faced: Inbound Marketing is the new frontier – even if it has already existed for some years – of online marketing. All companies, even the most skeptical, have had to approach this new model. Its effectiveness is also proven at the level of  lead  and customer acquisitions.

Yes, all very nice, but what are the costs that a small business has to incur to implement an Inbound Marketing strategy? Find out in this article.

Modern marketing models change very quickly and more traditional ones tend to produce less and less effective results, until they become obsolete.

Inbound Marketing is one of the most effective ways to attract, convert and retain new customers. It must be considered as an office, employee or even a loan. Adopting this process has its price, sure, but like any smart investment it leads to a return both in terms of  ROI  and  competitive advantage .

1. What is the size of your company?
2. What kind of market are you targeting?
3. What kind of marketing strategy do your competitors use?
4. What budget do you have?
5. How long do you want to get the first results and to what extent?
6. In what condition is your website?
7. What activities do you want to include in your action plan?

The development of an Inbound Marketing strategy is based on the answers to these (and many other) questions which, as you can see, depends on the specific needs of each individual customer. Therefore, there is no standard cost that is the same for everyone .

Having made this brief but necessary premise, let’s see what the  prices are for each Inbound Marketing activity. Given the high variability that characterizes this process, we offer you an average of the costs based on the assumption that you turn to a social media agency  that does a high quality job .

Preliminary design phase

Before starting with the actual online marketing business, it is necessary to take stock of the situation in which the company is located and  plan a strategy . It is essential to outline the specific profile of the customer to whom it is addressed, the characteristics of the market niche served, the value proposition of the company and its positioning on the market. Having determined this, the  marketing objectives  to be achieved are established and a  strategic plan is drawn up .

For this phase of study and design, consultancy costs are estimated from AED 3,000 to AED 6,000 per month. It is recommended to take all the time necessary to collect detailed and real information, as the  success  of all subsequent activities will depend on this.

Seo (search engine optimization)

Making your website easy to search and find on search engines is essential! For this reason it is necessary to  optimize  the website and its contents, carried out on the basis of  very specific keywords  .

The expenditure incurred for this activity is estimated between AED 1500 and AED 4,500 per month, the actual cost is determined by the amount of pages and content to be optimized.

Ppc campaigns (pay per click)

Speaking of paid advertising, PPC campaigns are one of the most critical parts of an Inbound Marketing strategy. While the campaign publishing phase is straightforward once you get used to it, the design process can be very technical if you want to  maximize results .

The cost of this activity can be the highest within the strategy, but also the lowest. It all depends on the budget that the company has available and decides to invest in this type of campaign.

Content marketing

Recent research shows that websites generate 2/3 more leads if they include blogs with  relevant, quality content that users are interested in reading. It is important that the contents are published regularly, according to an  editorial plan .

The cost for an article, well written and optimized for search engines, can vary between € 1000 and € 2000. The overall expense will depend on how often the company decides to publish new content.

Social media marketing

When used effectively, social media packages Dubai is an extremely powerful communication tool.

As new social networks emerge and your potential customers spend more and more time on them, the need for new social content about your brand increases.

As with any activity already analyzed, this cost is also variable. It depends on the frequency of content sharing, the number of social networks to be managed and the launch of sponsored campaigns. The average expenditure starts from AED 1250 per month.

In conclusion

In this article we have seen what are the different  activities  present in an Inbound Marketing strategy and their  indicative prices  . As you will have understood, it is impossible to determine standard costs for everyone. The overall expense follows the variability of the strategy, which is  tailored  to each client based on their specific needs.

We hope this article was useful to you, it certainly provided you with several food for thought!