People everywhere crave accurate and up-to-date news. No matter what is happening in your business, you can be sure that the media are your friends. When you give them what they want, they’ll do you favors in turn. The challenge is choosing the news that’s appropriate for your audience. How do you make sure that your audience gets the information they need, when and where they need it?
Education. news | business | new | -} Education is essential whether you’re running a business or providing information and knowledge for a public. New York Magazine and USA Today recently held a debate about the new digital age, which saw journalists weigh in on what they would have given differently – a piece written by a business consultant, or a piece written by a mom who’d just lost her job. The result was an interesting, and timely, discussion about what type of media represent people and their needs. While no one argued that business and financial literacy was not needed, people were evenly split on what type of media represented each category.
Health and finance. It’s no surprise that the health and finance categories rank high among the list of topics that are most likely to influence the upcoming generations of decision makers. Both of these categories are quickly becoming first world problems, which makes it especially important for parents to provide a well-informed education. Whether it’s about health insurance, education, immigration, taxes, the stock market, the FDA, terrorism, global warming, health care, or finance – the next generation will be counting on media outlets to keep them informed.
Education and financial education. These topics are considered essential to every student in America. Whether it’s about how to get into a top business program, or how to write an essay, or even how to qualify for college, high school students are more knowledgeable about current affairs than any previous generation. High school students ranked high in terms of financial literacy, which means they need to know how to keep on top of tuition costs, budgeting, and saving for a college education.
Colon-Marquez, meanwhile, ranked high in terms of overall trust in institutions of higher education. Trust is one of the central tenets of modern society. It doesn’t matter if you’re planning on going to college, a business, or thinking about entering politics – people want to know that you can be trusted with their money and their future. For both of these topics, the next gen will likely demand much more from newsrooms than current generations. With a focus on financial education, the media needs to offer quality reporting that reflects that level of trust.
The next time you read a report from a major news organization, look no further than your local television station or radio station. If the coverage was about education, the anchors would be discussing new initiatives in financial education for students. If it was about business, talk radio shows would be discussing new business opportunities that are opening up all over the country. Talk radio, however, is largely ignored by listeners, aside from occasional commercials. That’s because most people have given up on the mainstream media.
What can the average person do to get the best information? Fortunately, the answer is as easy as opening up the computer and getting online. In the age of social networking, people who want to learn more about current events can visit websites devoted to current events, politics, and personal finance education. At such a site, current and former classmates can interact with each other, share tips, and learn about how each knows about his or her own finances. It’s a great way to stay current on your own finances, knowing that you’re not the only one following in the footsteps of others in a similar situation.