Social media are basically interactive technologies which allow the generation or sharing/ exchange of ideas, opinions, interests, and various types of human expression through virtual online communities and social networks. This is done by a group of people or an individual either alone or together in an informal setting. Social media is also used as a medium for commercial activities including selling, promotion, branding, and public relations. There are several types of social media such as micro-blogging, vblogs (videos), social networking sites, multimedia, and social news sites. In this article, we will study news marketing as it pertains to social media.
News is perhaps one of the most popular forms of digital marketing campaigns and one that has been around for quite some time now. The purpose of news is to disseminate information and entertainment to the general public either by news agencies or by independent bloggers writing for blogs, websites, and news portals. It can either be news about current affairs, entertainment news, or breaking news regarding anything and everything under the sun.
News is distributed through various digital channels namely, social networks, websites, and digital print. Social networks are basically various service oriented networks that provide a place for audiences to come and share their opinions and feelings about any given subject. Examples of social networks include Twitter, Facebook, MySpace, Digg, YouTube, FriendFeed, and Flickr. These services are usually free and provide a platform for audiences to connect and share their opinions.
Social news websites are news portals that are either completely or partially driven by the users, meaning it is only partly driven by news organizations, bloggers, media companies, or other large entities. These social networks provide a platform for many viewers to publish their views on various subjects such as politics, entertainment, business, technology, arts, and sports. They can either be linked to particular websites or have their own dedicated website.
With a growing popularity, social media has become an essential tool in brand awareness and building relationships through various communication mediums such as SMS, emails, and social platforms. With this increasing popularity, social media has started providing businesses with various marketing options. They include search engine optimization, paid inclusion, and paid placement. Search engine optimization (SEO), which is the process of optimizing the website for high visibility in search engines like Google and Yahoo, requires considerable amount of effort and time on the part of the company. Paid inclusion refers to the practice of paying for social media platforms such as Facebook and twitter to feature your business.
Another marketing option that most companies use social media marketing for is through paid placement. This is when you pay a company or entity to promote your brand on a specific social platform based on demographics provided by you or your employees. For example, if your company belongs to the category of fashion-based industries, you will be able to find various firms that are willing to place ads on various social media platforms to reach out to the target audience. As well, paid placements can also be used to create an organic feed and get high ranking in search engines.
The third popular method for social media marketing is through advertisement continue reading. This method is used to get more engagement from the consumers. In other words, the advertisement continue reading is a way to get more active monthly users to read your promotional messages. The main idea behind this is to get more active monthly users to see the advertisement in their newsfeeds. The more users who read the advertisement, the higher the chances that they will click on the advertisement link to learn more about your brand or product.
So far, we have discussed three popular methods that most companies utilize to market their products or services via social media. As you can see, social media networks have definitely revolutionized marketing. But it is important that businesses know how to properly leverage on these marketing opportunities. After all, the social networks are here to stay!