Keyword research tools and keyword optimization tools can help you become a top ranked authority on the Web. Overall, keyword research and keyword optimization tools are an excellent way to audit your web content and traffic, looking for key terms or keyword phrases to gain an even better understanding of how your site should be optimized to reach its sales goals. It’s really quite simple. The more targeted your content is the more likely people are to find it and come back. The best keyword research tools can give you this information in a matter of seconds – so you can start getting the best possible results as soon as possible!
Keyword research tools such as Wordtracker and Overture can give you a very accurate idea of how many searches a particular keyword receives. This information is valuable because it shows you how to optimize your site for that keyword. For instance, if your company sells real estate you might want to consider using a keyword tool like Wordtracker to see how many real estate agents are being searched for that particular term. You can then target that audience with specific adverts – which is where having good content comes into play!
Keyword tools such as Overture and Wordtracker are excellent for finding out what a particular keyword phrase is being searched for online. But they don’t tell you what to do with that data once you’ve captured it. If you want to reach the first page of Google, for example, finding the best keywords to target is going to take some time – if you use keyword research tools that aren’t capable of supplying you with the information you really need, you could waste hours trying to target those keywords only to have the adverts show up on the first page instead.
The best tools allow you to see the search volume for each search term over the last few months. It’s a good idea to go even further and get a good look at the competition for each term. In Google’s wisdom, Google loves to see how often a particular term is searched for, but it also likes to see the competition for that term. In order to get a sense of which terms are seeing the most competition, you need to drill down even further and look at the individual keywords within the competition. In Google’s eyes, the most relevant are always shown first when you look at search volume – so always pay attention to these keywords. This is where you can start taking advantage of your site’s best assets: your content!
To help you find your competitors’ best keywords and to increase your search volume when you’re just getting started, make sure to check out their website and identify their most popular keywords. Once you’ve identified the right keywords to use for your own campaign, start looking at your competitors’ websites and see what keywords they’re optimizing for. This is one of the best ways to find out what your competitors are doing – what words and phrases they’re using and which of their pages have the best rankings for those terms. Google gives you the tool to see which of your competitors are using the most keywords and how they’re optimizing each page for those words.
The next step is to take a long and hard look at your site’s title. See what’s the main keyword in each of your competitors’ seed terms? Chances are, if your site isn’t showing up for that exact keyword in either the page title or in the anchor text (the small box below search engine links) you may want to start optimizing your site around that seed term. You don’t want to waste time on a keyword that nobody else is targeting and getting a lot of traffic for. Find your audience, find the words that will best describe your business, and target them. With the right keyword research tools, you can quickly identify the words that are bringing in the traffic.
One of the other great tools out there for keyword research tools is Ahrefs. Aureus provides you with a way to analyze your competition in the search engines. Once you’ve identified the keywords or phrases that you think are working for you, enter those keywords into the competition section. From there you’ll get a complete list of websites that have those keywords in their title or url and how difficult it is for each of those sites to rank well in the search engines.
It’s important that you understand the importance of learning as much as you can about how to get the best SEO for your site. Don’t rely on what a certain software program tells you. When it comes to getting top rankings for your site, tools such as Google Analytics and Majestic SEO are absolutely essential. But you need to understand that these won’t do it all by itself. A little knowledge of how Google works coupled with the best SEO tools will lead to more traffic and a higher ranking.