Top 7 Tips for Successful Social Media Marketing

Marketing on Social Media platforms like Facebook, Twitter, LinkedIn and Google+ can be a great way for Service Professionals to market themselves and their companies. These platforms offer the ideal platform for Service professionals to communicate with customers and engage them. Social Media Marketing has become an important part of every Service Business as it has been proven to be one of the best ways to attract new customers. Below are some of the social media examples used by SMM Success Companies to promote their clients:

* Twitter: Twitter is one of the most popular social media platforms that is used by millions of users all over the world. Stephanie is the Manager of Community & events at IMPACT and absolutely loves connecting with individuals and building relationships as a result. At IMPACT, Stephanie continues to develop community and group experiences to attract digital marketing and social media professionals together to share and learn more about their roles and what they have to offer. By using Twitter for SMM campaigns, a Service Professional can get instant feedback from their customers and engage them on an ongoing basis. This helps to build strong customer relationships and brand awareness.

* LinkedIn: LinkedIn is a professional social media network that connects service professionals with each other and their clients. Professionals can create professional profiles that showcase their expertise, provide business advice, connect with others and much more. Once a profile is established, a Service Professional can engage their potential clients on a more personalized level. This platform also offers a great opportunity to brand themselves and build strong client relationships.

* Facebook: Facebook is one of the biggest social media sites on the internet today. It is used by millions of people worldwide and is considered to be the second largest search engine in the world. Every single day, people log on to Facebook to connect with their friends, make new connections, play games and anything else they may need to do on the internet. This platform not only allows for easy connectivity with existing clients but brand new connections are created daily. An impressive number of Service Professionals have found lasting business relationships through Facebook.

* YouTube: This platform is another must for service providers as it provides a unique opportunity to engage with their target audience and build a strong reputation and fan base at the same time. Many entrepreneurs underestimate YouTube as a marketing tool and underestimate its ability to engage an audience and attract new customers. When used correctly, YouTube can be one of the most powerful social media platforms on the internet. Service professionals can leverage this platform to promote events, product launches and specials without spending tons of money. Service professionals can also use this site to generate leads, generate sales and create subscriber bases. Branding can also take place through YouTube with YouTube ads or sponsored videos.

* Google Analytics: One cannot undervalue Google’s analytics tools which offer users access to detailed information about the clicks, searches and views of their website’s visitors. Businesses who invest in Google analytics should understand the full capabilities of this platform. The tracking of social media platforms such as Facebook, Twitter and LinkedIn provide insight into how users interact with the website and what types of content interests them. Businesses can analyze these data to fine tune their marketing strategy and identify opportunities to improve customer satisfaction and engagement. Google analytics provides easy access to data and easy navigation.

* Using Social Media Quizzes: This is one of the best ways to identify customer preferences and trends. Businesses who engage in the use of social media platforms should identify what questions and issues they are hearing from their prospects. The use of social media quizzes can reveal a wealth of information about the interests, priorities and needs of their prospects. By understanding what questions their prospects are asking, businesses can tailor their marketing campaigns to better serve these individuals.

* Utilizing Social Media Content: Although this is a relatively new concept, using social media marketing for brand recognition is a winning strategy for many businesses. Many companies fail to recognize the importance of the content that they distribute to their audience. Businesses must create engaging content and regularly update it to keep their audience interested. By understanding the content that interests the audience and delivering relevant content on a regular basis, businesses can engage and retain their audience.

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